“We are a company specialized in the analysis, design and implementation of advanced solutions for projection, management and control of gardens and green areas”

Global

We offer our clients national and international coverage with centralised and scalable systems for all of their green areas.

We are focused in companies whose corporative awareness tells them that the implementation of an unique and global management method on its green areas, is a good card to play, not only from an environmental point, even as an improvement of its financial profits, strengthening its corporative image and its local Social Responsibility.

At Genera we analyse, design and apply procedures, strategies and environmental technology to ensure total control over gardens and green zones, the optimal use of resources and above all, savings and reductions in financial and environmental costs.

Our international presence

Spain
- Madrid
- Majorca
- Andalusia
- Catalonia
Europe
- Germany
- Italy
- Switzerland
America
- Dominican Republic
- Puerto Rico
Asia
- Bali
- Vietnam

Philosophy

At Genera we are convinced that the power of common sense, intelligence and imagination is a pathway towards progress and we firmly believe that thanks to this, everything can be improved. Therefore, our R&D+i approach is dedicated to revolutionising modern gardening and its management, by taking full advantage of the possibilities currently available to us.

We work for our clients, but we also work for the benefit of society, using and developing the latest technology and raising awareness about the environmental importance of gardens and green zones within our planet.

Genera’s move towards the use of new technology, environmental respect, and the use of intelligence and imagination, is reflected in our results obtained from corporate and large scale gardening projects over the last years.

Values

Genera defies the traditional company/client relationship model and bases fundamental human and company values on the belief that common sense is the foundation of relationships and that intelligence and effort can help to ensure that teamwork is productive for everyone involved.

Human
values
- Cordiality
- Imagination
- Common sense
- Intelligence
- Proactivity
- Integrity
- Perseverance
- Effort

Company
values
- Teamwork
- Excellence
- Social responsibility
- Innovation
- Adaptability
- Prosperity

Gardening

We innovate on traditional gardening walking a step beyond until the backstage, where we are able to manage the resources and consumptions in a efficient way.

We apply the latest technology so that the economic, technical, aesthetic and environmental costs involved in the planning, development and management stages are both sustainable and manageable.

Technology and the environment

In the 21st century, we look towards the future and see how technology can make it possible for us to have longer and better lives, yet we should not forget that without the environment in which we live, nothing is possible.

The latest technology allows for an efficient management of gardens and green zones, whereby responsible planning, economic stability, and environmental control stem from the intelligent management of strategic pillars: water, human resources, green waste and financial resources.

360º Services

Gardening
Consulting
Smart watering systems
Planning and design
Sustainability and efficiency migration plans

360º

Smart cities supporting
Logistic
Vertical gardens and Greenroofs
Technology
Financial advisoring
Trading

Some figures

Surface area under management:

8.400.000 m²
Human resources under management:

150.000 hours
Economic resources under management:

18.600.000 €
Average cost reduction due to technological implementation:

12.8%

Volume of water under management:

50.000.000 m³
Volume of green waste generated:

2.600.000 kg
Average cost reduction due to system implementation:

14.2%
Average saving sustainable after the first year:

22.7%

Strategies

During the initial application stages, we study the garden or green area, design action plans and intelligent modifications, and optimize the available resources.

During the subsequent stages, once the correct efficiency plan has been established, we work on the most advanced environmental implementation technology so that benefits can be improved upon and prolonged over time.

Objectives

Carry out a rigorous analysis of the green zone and acquire knowledge about any applicable aspects.
Set out the current situation, deduce the optimal situation and establish a route to get from one point to another.
Put the results and knowledge acquired at the disposal of the client and help them to choose a route.
Strategically plan the path towards efficiency and sustainability.
Achieve a reduction in economic and environmental costs.
Redeploy part of the savings towards investment in environmental technology in order to improve financial results.
Full client support for the entire process, during both the initial analysis, strategy and modification stages, as well as during the technological investment, control and long term management stages.

B2B

We offer solutions for companies and institutions trying to improve results through the implementation of an intelligent, efficient, unique and global management method for their green areas.

Genera reduces the financial and environmental costs of your company, boosts your Company Image and strengthens its Social Responsibility towards the environment.

GenerApp

Has been developed to analyse all of the data collected from the garden or gardens and to convey this information to the client. The data is sent via internet to our operational centre, where information is generated in advance in order to ensure maximum efficiency in the management of the garden.

The client possesses private access to the application. GenerApp puts the relevant details (including graphics, images or videos) in the private area of each client on our platform, and notifies every new data uploading to the client via email.

Logic2World (Environmental Tech Solutions for Financial Profits)

Redeploys a percentage of the savings obtained through green area management towards investment in environmental technology, so that the client company achieves better financial results.

GeneraTECH

Thinks over requirements, quantifies the investment costs and profits return, and supplies environmental technology to improve the natural resources taking in advantage and to reduce anual costs and consumptions.

Greencoaching

Is the adaptation and training program that Genera makes available to the companies with his own gardening team, in order to introduce them to a new philosophy of gardening 360 and show how to improve their results. This program reinforces the Corporate Social Responsibility of our clients, generating local employment and enhancing the prosperity of individuals and families who are part of the business and its environment. Our team of trainers organized classroom training and on-line teaching with close and instructional methods.

GGAS (Genera Global Assessment System)

Establishes the efficiency of the garden through a survey based on over 300 reference points. A starting point is set out, from which the suitable route for the development of the garden towards sustainability and efficiency can be marked out. For an exact stance to take, the system takes into account financial, technical, technological, aesthetic and environmental factors.

Progressive costs reduction by management

In the top graph shows the right evolution of cost and consumption over the first 3 years of management by Genera.

Improving the efficiency for implementation of gas

The upper graph depicts the natural evolution would have followed the garden with a traditional management system, by GGAS system and managed efficiently pursuing the objective.

Genera Environment - Global Gardening Strategies

Imagination + Knowledge = Revolution